CFA Institute / ESG Certificate Course
Lead Generation Interactive ESG Guide and Content
Lead Generation Interactive ESG Guide and Content
My Role: UX design consultant, optimization
Key Features: personalized assessment, dynamic questions, scoring model, dynamic results
About the Project: The goal of the new content pieces is to drive awareness of the ESG Certificate Course by; educating readers on what is driving interest in and demand for sustainable investing and by positioning an education in ESG as the next step in achieving sustainable investing. By utilizing research provided by the CFA Institute, my team created interactive and static content to support across digital channels.
Key Features: personalized assessment, dynamic questions, scoring model, dynamic results
About the Project: The goal of the new content pieces is to drive awareness of the ESG Certificate Course by; educating readers on what is driving interest in and demand for sustainable investing and by positioning an education in ESG as the next step in achieving sustainable investing. By utilizing research provided by the CFA Institute, my team created interactive and static content to support across digital channels.
